Sonia is a creative professional who brings to life and builds communities around brands while driving innovation and change in digital strategies. She has earned her reputation through meeting the many challenges of re-branding, repositioning and delivering M&A brand and culture integrations around the world for global technology-based companies. Since joining Proceq in 2019 as Head of Global Marketing, Sonia has built many successful strategies and has been custodian of the Screening Eagle brand since its inception. She has assembled and inspired a seasoned and talented team which shares her commitment and passion for the business and its brands. With a focus on long-term customer value and business, she believes that strong brands consistently outperform the market.